Ansoff’s perspectives on strategy are very systematic and contain different kinds of charts, meters and process descriptions. 2 Corporate Strategy, 3 written by Igor Ansoff in 1965, was the second significant book in bringing strategic planning to the business world. 1 The word strategy was brought into the business world by Alfred Chandler, who made the business world aware of strategic planning in his 1962 book Strategy and Structure. ![]() ![]() ![]() Abstract The word “strategy” originates from the Greek word “strategos”, which means the leader of troops, derived from the terms “army” and “to lead”.
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